SOLUTION Experiential Promotion Model

Answer. Then spin.

The gacha machine that attracts x the survey-gacha that measures.

The experience draws people in, and because you have to "answer to spin," attendee data flows in at nearly 100%. Foot traffic and data capture, from a single experience.

EXPERIENCE FLOW ／ The 5-step experience
  1. 1
    Attract
    AttractThe digital-signage gacha draws a crowd
  2. 2
    Answer
    AnswerOnly those who complete the survey get to spin
  3. 3
    Receive
    ReceiveAnswering earns a dedicated token
  4. 4
    Spin
    SpinThey can't wait to do it again
  5. 5
    Win
    WinPrizes lift satisfaction
HOW IT WORKS ／ VIRTUOUS CYCLE

Where "attract" and "measure" click into place.

PROOF ／ VALIDATED IN YOKOSUKA CITY Nearly 100% Survey response rate
Attract = digital-signage gacha Measure = the ELP survey-gacha The answer is the "ticket in" - nearly 100% captured Satisfaction and demographics tallied in real time Directly feeds impact measurement and EBPM/CPA
CHALLENGE ／ THE PROBLEM

Your promotion, foot traffic, and outreach -
do any of these sound familiar?

Whether it's a company's trade show or storefront, or a municipality's event or city-promotion campaign, the pain points are strikingly similar.

Awareness isn't spreading - it doesn't landAds, social, and newsletters alone fail to get your product, booth, or program noticed
You can't gather voices (data)Low response rates leave you short of evidence for improvement and impact measurement (EBPM / CPA)
You want more foot traffic, buzz, and salesTurn booth traffic, in-store visits, and event attendance into dwell time and purchases
You want to build fans and community tiesBroaden experiences of your brand or region to drive social posts and repeat visits
You want to get visitors and residents involvedYou lack a hook that gets people to take part on their own (even for disaster-preparedness and health outreach)
Solved by our combinationFoot traffic and data capture, bundled into a single experience.
HOW IT WORKS ／ VIRTUOUS CYCLE

Where "attract" and "measure" click into place.

The experience (the gacha) draws people in, and because you have to "answer to spin," data flows in at nearly 100%.

  1. 1
    Attract

    Attract

    The digital-signage gacha draws a crowd

  2. 2
    Answer

    Answer

    Only those who complete the survey get to spin

  3. 3
    Receive

    Receive

    Answering earns a dedicated token

  4. 4
    Spin

    Spin

    They can't wait to do it again

  5. 5
    Win

    Win

    Prizes lift satisfaction

The experience sparks repeat visits and word of mouth, and the crowd keeps coming (the virtuous cycle)

Answer to spin. And because they answer, data flows in at nearly 100%.
That experience sparks repeat visits and word of mouth, and the crowd keeps coming.
TWO ENGINES ／ THE TWO DEVICES

GTCHA X = attract ／ ELP = measure

The virtuous cycle only takes off when the two devices - one for drawing a crowd, one for turning it into data - click into place together.

GTCHA X

= Attract

A crowd of visitors gathered around a digital-signage gacha machine
Digital signagePush campaign and event footage to every unit at once, remotely
Sound and background musicStop people in their tracks with audio, not just visuals
Original and local gachaTurn your own products or regional goods into prizes for brand experiences and social buzz
ELP

= Measure

Near-100% response rateThe answer is the "ticket in," so nothing slips through
Real-time tallyingSatisfaction, demographics, and free-text answers visualized automatically
Impact measurement and ROI improvement (EBPM)Cross-reference with attendance, purchase, and payment data to justify your next move
PROOF ／ VALIDATION

At a Yokosuka City event, we proved a near-100% response rate.

Because the answer is the "ticket in," attendee voices are captured without a single one slipping through. This is real data from a municipal event.

Nearly 100%Survey response rate
80 responsesCollected in a single day
90%Satisfied with the stage (very + somewhat)
Overall stage satisfaction (80 responses). "Very satisfied" 72.5% + "Somewhat satisfied" 17.5% = about 90% satisfied.

At Yokosuka City's "Yokosuka Coast Performance," we collected 80 attendee surveys at a near-100% response rate. From attendee demographics to program satisfaction, everything was visualized with real data.

Read the full case study See the press release
USE CASES ／ WHERE IT WORKS

For companies and municipalities alike. Wherever people gather.

Trade shows and exposDraw booth traffic and capture leads at the same time
Retail venues and storefrontsA permanent fixture that drives visits, browsing, and purchases
Community events and fairsCreate buzz and capture attendee data
Shopping districts and town centersEncourage foot traffic and downtown visits
City promotion and tourismBuild community ties and PR with local gacha
Disaster-preparedness and health outreachTurn awareness campaigns into events people want to join
CLIENTS ／ COMPANIES & MUNICIPALITIES

From municipalities to major brands, over 100 engagements to date.

Yokosuka CityFujisawa CityMachida CityNiigata CityOga CityFuji TVVISAKADOKAWACoCo IchibanyaHiroshima DragonfliesKumamoto Volters
JCI ASPAC NiigataRayANA Windsurfing WCFujita InternationalovysSYNC INNOVATIONFujipanDaimaru
PLANS ／ WAYS TO GET STARTED

From one-off to permanent to large-scale custom. Designed around your goals.

Just tell us what you want to achieve. We'll propose the ideal plan for your scale and objectives.

01
SPOT

For one-off events and trade shows

For those who want to test the experience, starting from a single day.

  • 01ELP survey (near-100% response rate)
  • 02Gacha machine, capsules, and dedicated tokens - a complete set
  • 03Operational support (delivery, teardown, on-site staffing)
  • 04Attendee data summary report
02
REGULARPopular

For storefronts and retail venues

Set it up and keep drawing traffic and capturing data.

  • 01Unlimited ELP use (swap surveys freely)
  • 02Gacha machine installation and operation
  • 03Monthly data reports
  • 04Multi-location support
03
CUSTOM

For large-scale, multi-location rollouts

For those who want it built around their brand and specs.

  • 01Multi-unit / multi-location deployment
  • 02Original merchandise (prizes) production
  • 03Promotional video and design production
  • 04Dedicated support

Pricing varies by objective and scale. We'll walk you through the details when you request info or meet with us (shipping and transport billed separately).

FLOW ／ HOW IT WORKS

From first consultation to improvement and rollout.

1
Consult & demoWe hear your challenges and propose ideas
2
Plan & designPlacement, prizes, and survey
3
Install & operateOn-site operation and remote content updates
4
Measure impactReports on attendance and collected data
5
Improve & scaleFeed learnings into your next initiative and roll out further
FAQ ／ COMMON QUESTIONS

Frequently asked questions

How much real-world validation do you have?
We have proven the model at municipal events such as those in Yokosuka City. We collected attendee surveys at a near-100% response rate and visualized everything from satisfaction levels to attendee demographics. The specific data is published on our case study page.
Isn't the data you collect biased?
Because responses come from people who took part in the experience (the gacha), certain segments may be over- or under-represented. Depending on your goals, we propose survey design and complementary research to correct for this, and we guide you toward the right use for your purpose (we'll always be straight with you).
How should we think about cost-effectiveness?
We present it as a cost per response and per lead, compared against traditional methods like collecting business cards or exhibiting at a booth. We then propose the optimal plan for your goals and scale.
What areas do you serve, and how many machines can you provide?
We serve all of Japan (shipping billed separately). Gacha machines start from two units, and multi-location or large-scale rollouts are handled as fully custom projects.

Experience moves people.

Start with a consultation or demo to picture how it could work for you. We design around your scale and budget (permanent or one-off events).

Request info & consult 📞 050-1724-5360
XERO PLACE ／ EXPERIENCE MOVES PEOPLE.